#15: Alex Snodgrass - Founder of The Defined Dish

Chris sits down with Alex Snodgrass, Health& Wellness Blogger/Influencer with over 225k followers and founder of The Defined Dish. You can check out her content at http://www.thedefineddish.com and @thedefineddish on Instagram.  Follow Chris on Twitter: @Fortworthchris    For more information on Chris Powers and Fort Capital, visit www.fortcapitallp.com Make contact with The FORT: thefortpodcast@gmail.com 3:00 - The start of Alex's journey as an influencer 7:12 -  The process of becoming an influencer 10:20 - Having a family as an influencer 12:00 - Planning out content  14:45 - The importance of being yourself 17:20 - Alex's relationship with her followers 19:04 - The Whole 30 Diet 21:45 - Things to avoid in food 22:53 - The future of food 24:52 - Partnering with brands 31:18 - How metrics matter in being an influencer 33:44 - Influencer agencies 37:02 - Monetizing the influencer business  38:05 - Alex meeting with her community 40:22 - How food affects the mind 42:38 - Fad diets and consistency 43:58 - Apps for influencers to use 46:20 - Setting Goals 48:22 - Mentorship 51:47 - How technology allows influencers to control their content