May 12, 2026

The Most Powerful Land Broker in North Texas with Rex Glendenning (# 414)

The Most Powerful Land Broker in North Texas with Rex Glendenning (# 414)
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In this episode, Chris sits down with Rex Glendenning, founder of REX Real Estate and the man known across North Texas as the "King of Dirt." Rex is a fourth-generation Celina native whose great-grandfather homesteaded 160 acres in 1887. Over the last four decades he's brokered billions in DFW land deals - including the $130M public-private partnership that brought the Cowboys to Frisco - while quietly running a 4-broker shop out of his hometown.

Chris and Rex unpack his patience-and-dirt playbook, why he believes DFW is becoming the financial epicenter of America, and how he reads a real estate cycle years ahead of the rest of the industry.

They discuss:

  • How Rex originated the Star deal in 60 days - and why Frisco won the Cowboys instead of Irving
  • His foundational theory: why every American city grows north (with one exception)
  • 40 years of plowing every dollar back into dirt
  • Why he believes DFW becomes "Y'all Street"
  • Why he never scaled past three brokers
  • His read on where we are in the cycle

Timestamps:(05:20) Learning When to Shut Up in Business and Life
(08:53) Growing Up Rural in Salina & the Work Ethic It Built
(11:02) Why Every City in America Grows North
(14:18) Betting on the Pandemic: $1 Billion in Deals with Just His Wife
(23:38) The Star Deal: How Rex Helped Move the Dallas Cowboys to Frisco
(30:23) Small Towns vs. Big Cities: The Public-Private Partnership Advantage
(40:24) DFW Airport as the Hidden Engine of North Texas Growth
(44:06) The H-1B Visa Pullback & Its Real Impact on the Housing Market
(48:11) How Rex Thinks About Surviving a Recession
(56:23) Will an "Artery Pop" in '26 or '27?
(01:00:26) Why Rex Is Worth 6%: Full-Service vs. Order-Taking Brokers
(01:04:43) Selling the Same Ranch 7 Times Over 40 Years
(01:19:03) What Keeps Rex Up at Night: Reading the Current Market Cycle

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